Creating the product is difficult or impossible in these situations, so a render can help communicate with those who need to be informed. Renders are also particularly useful for complex products such as cameras or phones because it’s easy to show a cutaway that allows potential investors to see the interior.
One of the most common reasons renders are chosen, however, is to help get a jump on advertising. A render can show what the product looks like realistically. You can buy custom 3d models & product designs online by vizframe if needed.
It can be placed on any kind of backdrop, and the lighting and angles are carefully chosen so that the advertising team can plan their campaign before the first product is even out.
If an idea for a product is complex, a potential backer may fail to understand the value of the product being propositioned. Simple sketches don’t always show everything a potential backer needs to see.
On the flip side, a render shows with complete clarity what the product looks like. What’s more, they can be made into animations showing how the product works, or they can be demonstrated rotating so that it can be seen from all angles.
Even a simple product looks more polished and professional when shown in this light, and it helps give the impression that the people designing it know what they’re doing and are serious about the product.
Working with a 3D rendering service is especially important if you’re seeking crowdfunding as a source of funding. Crowdfunding is typically used for products that investors aren’t willing to risk on or can’t get funding for other reasons.