September 25, 2022


Be educated, be a good achiever

Which one is better for direct mail marketing from the dentist?

2 min read

Email marketing provides the fastest and easiest way to market to include your dentist. If you are concerned about the environment and want to go green, email marketing is one way to conserve valuable natural resources. But email marketing alone may not be enough to get you the results you deserve.

Effective direct mail campaigns can be a powerful combination of marketing weapons. Email can be sent quickly and frequently. This is important because 20 or more marketing contacts may be required before making a purchase decision. Direct mail delivered a follow-up less frequently can increase the credibility and sustainability of your marketing message.

  Buying vs. renting

The marketing list provider will sell or rent your email marketing list. When you rent a list, you send your marketing message to your vendor and they will email your list. This may be a convenient option if you don't have the time, the system, or the experience to make your shipment.

When you buy a list of email marketing dentists, you own and control the list. When you buy a dentist list, you can submit it to the list as often as you like. Having a list also allows you to test your marketing message. Send a test bulk email to a smaller segment of your list to see which messages attract the best results.

However, if you have a list, you may still need the help of a third-party email service. Several are available, and often a marketing list provider can provide this service for a fee.